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  • Writer's pictureGiulian Tan

Concept: Obsidian Entertainment

Work: Graphic Design, Advertising Design, Design System, Web Design

For: Obsidian Entertainment

Obsidian Website: Modernized Landing + Jobs

— The new Obsidian website will be overhauled to make use of modern web design principles: simplicity, white space, dynamic movements, quick access to important functions.

Thinking of who may visit the studio's official site, the user would likely be a player seeking help, someone searching for official information about a game or the studio, or a job hunter. With this, the landing page will feature a lone "Support" button on the top right for quick access to relevant answers. To showcase the studio's work, the landing page will also feature the studio's latest projects and the studio's ethos.


Obsidian Website: Latest from Games

— The new Obsidian website will have a "Latest" section for people to get a quick glance at the studio's latest titles, the latest game patches available, news about those titles, and the trending posts on the community forums. Prominent buttons to link out to the games' official websites will also be featured.


Instagram Feed: Avowed Launch

— For visual novelty and to take advantage of Instagram format, Avowed's game launch will take over complete rows on the Obsidian page's grid, while taking advantage of videos and carousels to deliver rich content (trailer, clips, features, screenshots) beneath the curated thumbnails.


Design System for Service & Support Updates

— All games will follow the same format for logo and headline placement on thumbnails for important announcements, like for service problems, game patches, or other official advisories. Games will follow their respective branding for the color palette, iconography, and typeface.


Rebrand: Obsidian University

— To align with the studio's new overall aesthetic, Obsidian's Summer Internship Program will also get a visual refresh and be more consistent across platforms.


Design System for Video Thumbnails

— All games will follow the same format for logo and video title placement on thumbnails. Games will follow their respective branding for the color palette, iconography, and typeface. Adding an Obsidian logo can also help official streams and videos to stand out on YouTube or Facebook, which already host many fan-made streams and clips.


This is a personal project, developed only for the purposes of my portfolio.

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