Work: Graphic Design, Direct Marketing, Copywriting
For: Spotify Philippines
Designed and wrote copy for two conceptual electronic direct mail materials for Spotify Philippines.
“Holiday” (EDM concept)
Email marketing concept for the holiday season; Introducing a limited subscription discount while encouraging sharing. The aim is to upgrade Spotify Free users to Premium, but letting them receive the discounted offer from their friends or loved ones who can already vouch for Premium.
“Easy Upgrade” (EDM concept)
Email marketing concept for the Philippine market. The goal is to upgrade Spotify Free users to the paid Premium tier. The challenge is the market not having access to credit cards, debit cards, or bank accounts, but have easy access to prepaid mobile.
This is a personal project, developed only for the purposes of my portfolio.
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